J.yaffa Jewelry

modern:rustic handmade custom jewelry

Possible name change?

Justine10 Comments

When I first started my business in Feb. 2009,  I didn't really have a plan.  I was just flying by the seat of my pants really.  I began by hanging out my shingle (so to speak) and making a few things to sell.  It's hard to really describe how it went after that, it all went so fast.  But I hadn't really given my business name that much thought.  I actually had a website for my drawings and that is where the singleB came from (indirectly, it was singleB in the first place because of my nickname, Bean).  Now I am regretting it, a bit.  I want to change it something a little more, I don't know, evocative?  Grown up?  A name that makes more sense?

But I'm afraid that I can't!  I'm so heavily invested in my Etsy shop, with the name singleB (or singleBbeautiful....another accidental name.  I had previous etsy shop with the name singleB, and when I opened the jewelry shop, I couldn't use just singleB so I tacked on the beautiful.  It has caused some minor confusion.)  Argh.

Some people have lovely, dignified, romantic, memorable names.  And they just use their own name, or a version of their name.  But don't feel that I can do that.  Justine?  Ugh.  It sounds like it came out of a Harlequin romance novel (which, according to my mother, it did).  I can just see "Justine" as some aristocratic young woman (with self-esteem issues and/or who is strong willed and never thought she would find a man who thinks she's beautiful and/or who was confident enough to put up with her having her own opinions) who gets abducted and then falls in love with her pirate/barbarian/bandit/rake kidnapper, because he is so noble and gentlemanly underneath the gruff exterior.  (LOL!  LOL!)

Anyhoo, so Justine Collins Designs, or Justine Collins Jewelry is out.  I just don't like the way it sounds. It sounds hokey.  No?  Am I crazy?  It just seems sort of generic?

This is what is in my mind at the moment:




I don't really know why, the name just calls to me.  It means "bright" in Hebrew.  I love the way it sounds (at least the way I imagine it is pronounced: baa-here-ah?) and the way it looks printed out.  And I could keep my little lady head logo too.  But I have a built a little bit of name recognition with singleB, so I'm afraid to give that up.  I don't know.  This has been tormenting me for some time now.  I need outside opinions.  Have you ever changed your business name?  What do you think would be a good name for my business?  Do you like BEHIRA?  Or is it silly?  Hard to pronounce?  Hard to remember?  Weird?  Pretentious?

Well, I'm glad it is Friday.  I'm going to go home and have a glass of wine and not worry about this for a while.  Have a great weekend everyone!